Digital marketing refers to the process of using the digital medium to market a
product. It is a highly targeted and an effective way of reaching your audience.
Topics we will cover:
Search Engine Optimisation (SEO)
SEO refers to the process providing visibility of a business to consumers trying to search products or services using Google, Bing, Siri, Alexa etc.
Search Engine Marketing (SEM)
SEM refers to the process where business pay to search engines to show results about their company.
Content marketing provides information to customers to enhance their interest in the product.
Email marketing involves sending messages to people through email for commercial purposes.
Influencer marketing focuses on using individuals (often celebrities) with a lot of followers, to communicate directly to those followers.
Social Media Marketing
As the name suggests, Social Media Marketing uses social media platforms to run marketing campaigns.
Viral marketing generates interest in a product or a brand through extensive sharing of the content by the viewers.
Affiliate marketing refers to the process where a third party sells products or services and gets a commission for it.
Advantages of this course:
This course will be theoretical as well as practical and case study based.
You will learn how digital transformation changed real businesses and the impact it has on
You can attend any of our several batches as per your convenience.
Our batches are in the morning, afternoon as well as in the evening.
Our batch sizes are small, ensuring personalised attention to each individual.
The class doesn’t move ahead unless each and every individual has thoroughly understood the
Who should attend:
Aspiring Digital Marketers
Women looking to restart their careers
Anyone who wants to work on a laptop from home
ABOUT THE TUTOR
Ruchir Shukla (B. Tech. (C.E), MBA (K.J. Somaya))
Ruchir is a young and dynamic Digital Marketing expert and
has a stellar corporate experience of more than 5 years, with
hands on industrial experience. He has served across
industries such as Information Technology, Cybersecurity,
Fashion, Education, Finance, Manufacturing, Real Estate and
Retail. His innovative strategies led to exponential growth and
profitability for companies across the spectrum. The teaching methods of Ruchir include theory
as well as case studies along with practical learning of various tools. His classes are well
directed, informative and case studies are based upon digital transformation done for Indian
firms, start-ups and companies across Australia, Europe and America.